Why We’re Continuing NEE-V | A Considered Next Chapter

On pausing, listening and building with intention

Over the past year, I stepped back and asked a difficult question: whether NEE-V should continue.

NEE-V has always been a considered, founder-led brand. Pausing was not about chasing trends or accelerating growth, it was about sustainability, integrity and taking the time to listen carefully to how the brand was being used in real life.

What followed was unexpected.

During that pause, customers continued to reach out. They asked about restocks, consistency and whether NEE-V would still be there. Not expansion. Not hype. Simply continuity.

That feedback changed the direction of the decision.

Choosing longevity over volume

NEE-V is not being rebuilt to become louder or larger. Instead, the focus is on strengthening foundations: refining formulations, simplifying where possible and ensuring the brand can exist sustainably for the long term. This includes careful attention to collagen formulation, prioritising quality, evidence and restraint over complexity.

From the outset, NEE-V has chosen to work with VERISOL® bioactive collagen peptides, one of the few collagen ingredients supported by human clinical studies. That decision reflects a broader philosophy: ingredient selection should be driven by evidence and long-term use, not by trends or stacked formulations.

This approach aligns naturally with shifts across premium wellness. Consumers are increasingly moving away from short-term promises and towards minimal, science-led products designed for daily routines. Trends such as skinimalism, ingredient transparency and longevity-focused wellness all point to the same idea: fewer products, chosen carefully, used consistently.

NEE-V has always aligned with this way of thinking.

Building in line with real-world use

One of the clearest insights from this period of reflection was about usage. Products like collagen are not taken occasionally, they become part of a daily collagen routine. That reality shapes decisions around formulation, sourcing, shelf life and quality control.

Rather than pursuing novelty or rapid expansion, the priority is discipline: building products that support long-term consistency and can be trusted over time.

This is slower work. It is also more durable.

What remains unchanged

While the brand is evolving, its principles remain the same:

• Science-led formulation

• Evidence-backed ingredient selection, including clinically studied collagen peptides

• Ingredient restraint and transparency

• No exaggerated or short-term claims

• A focus on daily, long-term use rather than quick fixes

NEE-V will remain intentionally small and thoughtfully produced. Growth, where it occurs, will be measured and deliberate, never at the expense of trust.

Looking ahead

This next chapter of NEE-V is quieter and clearer. Less noise, fewer assumptions and a continued commitment to building products that fit into everyday life over the long term.

Thank you to those who reached out, shared feedback and supported the brand during its pause. NEE-V continues because of that trust, and it will be built to honour it.

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Small habits. Long view.